An Invitation to Participate

On behalf of the organising committee, it is our pleasure to invite you to participate in the 2027 Australian Primary Principals Association (APPA) National Conference as a sponsor and/or exhibitor.

Our conference theme is ‘Strong Foundations. Bold Futures. Leading What Matters’. The 2027 conference will be held in Adelaide, South Australia from Tuesday, 7 September – Thursday, 9 September at the Adelaide Convention Centre, bringing together primary school leaders from three sectors (Government, Catholic and Independent) from all states and territories.

Sponsoring or exhibiting at this conference is an invaluable opportunity to gain access to an extensive and diverse group of decision makers in the education sector.

An assortment of sponsorship packages are available which represent value and maximum exposure for supporting organisations across a variety of price points.

We encourage you to select a package that best suits your budget and goals for engaging with the conference. We are happy to consider ideas and amendments to the packages that maintain the spirit of supporting the conference at the designated levels. To keep up to date with the latest in conference planning please visit www.appaconference.com.au

We look forward to your support and seeing you in Adelaide.

Why You Should Support APPA

The APPA National Conference attracts primary school leaders from across Australia and New Zealand. Participating as a sponsor or exhibitor puts your organisation directly in front of national target markets, demonstrating leadership and commitment to the primary education sector.

• Networking: Connect and converse with school leaders in an engaging, professional environment during dedicated exhibition hours.
• Personal Contact: Build face-to-face relationships that stand out beyond standard digital marketing channels.
• Education: Gain direct insights from primary school principals regarding current challenges, priorities, and emerging needs in schools.
• Sales: Deliver hands-on product demonstrations and showcase services directly to key purchasing authority figures.
• Presence: Reaffirm your brand’s commitment to supporting Australia’s primary education community.
• Leads: Gather high-value prospective leads efficiently in a single, centralised location.

Three Day Program & Exclusive Trade Hours

To support our partners and ensure strong engagement, this year’s program has seen a shift in the program layout and maxim. During these times, no plenary or breakout sessions run concurrently, directing delegate attention entirely to the exhibition floor.   The schedule opens on Day 1 with a dedicated Trade Marketplace held immediately prior to the Welcome Reception, providing exhibitors with focused time to connect with attendees as the event begins.

Key Schedule Highlights

Tuesday, 7 September 2027

• APPA Trade Marketplace (2:00 PM – 4:00 PM): A dedicated, non-compete 2-hour window launching the exhibition floor. Features afternoon tea service, interactive passport challenges, and structured networking before plenary sessions kick off.
• Welcome Reception (4:00 PM – 6:00 PM): Seamless transition from the Trade Marketplace into the official opening evening function held directly on the exhibition floor.

Wednesday & Thursday, 8-9 September 2027

• Foot Traffic: All morning tea, afternoon tea, and lunch catering stations are positioned within the exhibition hall with zero concurrent breakout sessions running during breaks.
• Lead Management: Every exhibition package includes full access to Conference App lead retrieval software to capture delegate contact data instantly.

Package Overview

All packages are GST inclusive

Conference Partner (Exclusive)

$37,500 inc. GST

Exhibition and Registration

• 1 x Double (6m x 3m) exhibition booth OR equivalent floor space for a custom build in a preferred location.
• Fascia board displaying company name.
• Two (2) trestle table and four (4) chairs
• Two (2) spotlights and one (1) 4-amp power outlet.
• Six (6) full registrations, including all conference sessions, Marketplace, Welcome Reception, and Conference Dinner.

Online Benefits

• Logo, profile (200 words) and hyperlink on the conference website homepage, supporter page, and app.
• Three (3) eSatchel inserts in the conference app.
• Three (3) app push notifications throughout the event.
• One (1) promotional video featured in the conference app.
• Dedicated social media post on APPA platforms.

Onsite Benefits

• Exclusive naming rights as overall Conference Partner.
• Opportunity to address delegates for five (5) minutes in plenary.
• Prominent banner display: 1 x Plenary Stage, 1 x Registration Desk, Exhibition Hall Entrance
• Formal verbal acknowledgments during major opening and closing sessions.
• Company logo on all print, digital, PDF, and broadcast email materials.
• Double full-page advert (2 x A6) in the pocket program.
• Logo on individual sponsor slide and rolling session room ads.
• Inclusion in Conference APP Game and Exhibitor Passport Game.
• Stage presentation opportunity for sponsor-provided giveaway prizes.
• Full access to lead retrieval software via the Conference App.
• Opt-in delegate list provided prior to the conference.

Gold Partner (Two Available)

$29,000 inc. GST

Exhibition and Registration

• 1 x Standard (3m x 3m) shell scheme booth OR equivalent custom footprint in a preferred location.
• Fascia board displaying company name.
• One (1) trestle table and two (2) chairs.
• One (1) spotlight and one (1) 4-amp power outlet.
• Three (3) full registrations, including all sessions, Marketplace, Welcome Reception, and Conference Dinner.

Online Benefits

• Logo, profile (200 words), and hyperlink on conference website homepage and supporter page.
• Two (2) eSatchel inserts in the conference app.
• One (1) app push notification.
• Dedicated social media post on APPA platforms.

Onsite Benefits

• Opportunity to address delegates for two (2) minutes in plenary

• Two (2) banners displayed: 1 x Catering Area, 1 x Registration Desk.
• Formal verbal acknowledgment as Gold Partner.
• Full-page advert (A6) in the pocket program.
• Logo on individual sponsor slide and rolling session ad.
• Inclusion in Conference APP Game and Exhibitor Passport Game.
• Opportunity to award giveaway prizes during catering sessions.
• Opt-in delegate list prior to the event and full app lead management access.

Silver Partner (Three Available)

$15,500 inc. GST

Exhibition & Registration

• 1 x Standard (3m x 3m) shell scheme booth OR equivalent custom footprint in a preferred location.
• Fascia board displaying company name.
• Two (2) chairs and one (1) trestle table.
• Two (2) full registrations including all sessions, Marketplace Welcome Reception, and Conference Dinner.

Online & Onsite Benefits

• One minute video to be played during the conference plenary session
• Logo, profile (200 words), and hyperlink on website homepage and supporter page.
• One (1) eSatchel insert and one (1) app push notification.
• Dedicated social media post on APPA platforms.
• One (1) banner displayed at Registration Desk.
• Formal verbal acknowledgment as Silver Partner and logo on print/digital program assets.
• Half-page advert (A7) in pocket program.
• Individual sponsor slide logo and rolling session room ad.
• Inclusion in APP Game and Exhibitor Passport Game.
• Opt-in delegate list and full app lead management software access.

Conference Dinner Sponsor (Exclusive)

$21,500 inc. GST

Exhibition & Registration

• 1 x Pod (2m x 1.5m) shell scheme booth OR equivalent floor space.
• Fascia board with company name, two (2) chairs, one (1) cafe table, one (1) spotlight, one (1) 4-amp power outlet.
• Two (2) full registrations, including all conference sessions, Marketplace, Welcome Reception
• Additional Four (4) Conference Dinner tickets.

Online & Onsite Benefits

• Exclusive naming rights to the official APPA Conference Gala Dinner.
• Ten (10) minute speaking opportunity during the dinner program.
• Two (2) banners displayed inside the dinner venue.
• Logo featured on all dinner signage, menus, and visual screen slides.
• Opportunity to supply table collateral/flyers and set the dinner theme (subject to APPA approval).
• Logo, profile, and hyperlink on conference website and app.
• One (1) eSatchel insert and one (1) app push notification prior to the dinner.
• Opt-in delegate list and lead management app access.

Trade Marketplace & Welcome Reception Partner ( Exclusive)

$21,500 inc. GST

Headline the entire opening day of the APPA 2027 National Conference by securing exclusive naming rights to both premier opening events on Tuesday, 7th September 2027. This flagship opportunity gives your organisation total ownership of the exhibition hall floor for four continuous hours (2:00 PM – 6:00 PM), seamlessly connecting focused trade networking with the official social launch of the conference.

Trade Marketplace (2:00 PM – 4:00 PM)
Welcome Reception from 4:00 PM – 6:00 PM

Exhibition & Registration

• 1 x Pod (2m x 1.5m) shell scheme booth OR equivalent floor space.
• Fascia board with company name, two (2) chairs, one (1) cafe table, one (1) spotlight, one (1) 4-amp power outlet.
• Two (2) full registrations, including all conference sessions, Marketplace, Welcome Reception
• Additional Four (4) Marketplace, Welcome Reception tickets.

Branding & Onsite Benefits

• Exclusive Naming Rights: “The APPA Trade Marketplace & Welcome Reception, proudly sponsored by organisation’s name”
• Five (5) minute opening announcement to delegates at 2:00 PM to commence the Trade Marketplace.
• Prominent banner display at the main entrance of the exhibition hall during the marketplace.
• Dedicated push notification sent to all delegates 15 minutes prior to the Trade Marketplace opening.
• Inclusion in Exhibitor Passport game, opt-in delegate list, and lead retrieval app access.
• Exclusive rights to broadcast up to three (3) live “Flash Prize” announcements over the Exhibition Hall AV system during the 2-hour Trade Marketplace window to drive instant foot traffic to your booth.

Coffee Cart Lounge Partner (Exclusive)

$17,500 inc. GST

Exhibition & Registration

• One (1) Lounge Area (6m x 3m space) equipped with a coffee cart, commercial espresso machine, barista, coffee cups, up to 400 cups per day
• Café lounge furniture package (small coffee table and lounge seating).

• Two (2) full registrations, including all conference sessions, Marketplace, Welcome Reception

Branding & Onsite Benefits

• Exclusive branding rights to the Coffee Cart Lounge Partner.
• Two (2) pull-up banners displayed adjacent to the cart.
• Opportunity to provide custom-branded cups or eco-friendly alternatives (provided by sponsor).
• Promotional brochure display at the coffee counter.
• Logo in pocket program, joint sponsor slides, app profile, eSatchel insert, and lead retrieval access.

The Satchel Sponsor (Exclusive)

$13,500 inc. GST

For every satchel distributed at the conference, the sponsor funds a literacy kit or book bundle donated to a regional or disadvantaged primary school library (e.g., partnering with the Indigenous Literacy Foundation). It connects the sponsor’s brand directly to APPA’s core mission of improving educational outcomes for children across Australia.

Registration

• One (1) full registration, including all conference sessions, Marketplace, Welcome Reception

Benefits

• High-visibility logo featured on every eco-friendly conference satchel handed to delegates at registration.
• Up to two (2) physical inserts inside the official satchel.
• Logo featured in pocket program, joint sponsor slides, app profile, eSatchel insert, and opt-in delegate list.

Keynote Speaker Sponsor (Limited Opportunities)

$10,500 inc. GST

Align your brand directly with thought leadership by sponsoring one our major keynote speakers across the 2-day program.

Registration

• One (1) full registrations, including all conference sessions, Marketplace, Welcome Reception
• Exclusive alignment with one (1) plenary keynote speaker.

Benefits            

• Opportunity to introduce the keynote speaker on stage (2-minute introductory address).
• One (1) pull-up banner displayed on the main plenary stage during the sponsored session.
• Company logo featured prominently on session holding slides prior to the address.
• Opportunity to distribute a promotional seat drop / flyer inside the main plenary hall for the session.
• Logo featured alongside the speaker’s biography in the pocket program, website, and Conference App.
• One (1) eSatchel insert in the conference app.
• Opt-in delegate list provided prior to the conference and full lead management software access.

Lanyard and Name Badge Sponsor (Exclusive)

$9,500 inc. GST

As the exclusive Lanyard & Name Badge Sponsor, your organisation gains continuous, high-impact visibility with your logo featured on every delegate lanyard and official credential worn by primary school leaders, speakers, and partners throughout the APPA National Conference. Worn from initial check-in to the final farewell across every keynote, workshop, and networking break, this package seamlessly connects your brand to core values of trust, community, and school safety while keeping your company front and centre with education executives across Australia.

Availability: 

• One (1) full registration (Marketplace, Welcome Reception & Sessions).
• Logo printed on every delegate lanyard OR option to supply branded lanyards.
• Logo printed directly on every delegate name badge.
• Logo featured in printed/digital pocket program, joint sponsor slides, app profile, eSatchel insert, and opt-in delegate list.
• Additional costs apply for printing custom logo on lanyard, or owner expense to cover production.

Pocket Program and Passport Sponsor (Exclusive)

$8,500 inc. GST

This high-visibility dual sponsorship combines two of the most heavily utilized delegate assets at the conference: the Printed Pocket Program and the Delegate Passport Game.

By sponsoring the Pocket Program, your brand secures continuous, hand-held visibility as principals check schedules, maps, and session times throughout all three days. Simultaneously, taking ownership of the Passport Game places your brand at the heart of delegate navigation and exhibition floor engagement—driving high foot traffic, active participation, and memorable main-stage interaction.

• One (1) full registration (Marketplace, Welcome Reception & Sessions).
• Logo on front cover and footer of every page in the printed pocket program.
• Full-page colour advert on the outside back cover of the printed pocket program.
• Opportunity to announce and present Passport Game major prizes on stage.
• Daily dedicated app push notification regarding the passport competition.

Charging Station Sponsor (Three Available) 

$6,000 inc. GST

• One (1) charging table in a high-traffic foyer/hall location.
• One (1) full registration (Marketplace, Welcome Reception & Sessions).
• Exclusive branding on one (1) designated charging station.
• Logo in pocket program, joint sponsor slide, app profile, eSatchel insert, and lead retrieval app access.

Exhibition Packages

Standard Display Booth

$5,750 inc. GST

Ideal for organisations demonstrating physical products, equipment, or custom booth structures.

Exhibition Setup & Registrations

• 1 x Standard (3m x 3m) shell scheme booth OR equivalent floor space for a custom build.
• Fascia board displaying company name.
• One (1) trestle table and two (2) chairs.
• One (1) spotlight and one (1) 4-amp power outlet.

• Two (2) full registrations (Marketplace, Welcome Reception & Sessions).

Promotional & Lead Features

• Logo featured in the printed pocket program and on joint exhibitor slides.
• Automatic inclusion in the Exhibitor Passport Game.
• Opt-in delegate list provided prior to the event.
• Full access to lead retrieval software via the Conference App.
• Logo, company profile, hyperlink, and 1 eSatchel insert in the app.

Pod Stand

$4,000 inc. GST

Designed for efficient, high-impact one-on-one engagements with a compact counter.

Exhibition & Registration

• 1 x Pod (2m x 1.5m) white panel shell scheme setup.
• Fascia board with company name and branded counter space.
• Two (2) chairs, One (1) Café table, one (1) spotlight, one (1) 4-amp power outlet.
• One (1) full registration (Marketplace, Welcome Reception & Sessions).

Promotional & Lead Features

• Logo featured in the printed pocket program and on joint exhibitor slides.
• Automatic inclusion in the Exhibitor Passport Game.
• Opt-in delegate list provided prior to the event.

• Full access to lead retrieval software via the Conference App.
• Logo, company profile, hyperlink, and 1 eSatchel insert in the app.

Advertising Opportunities

Acceptance

Acceptance of all applications is subject to our approval and we reserves the right to decline any application.

Payment

Payment is required within 7-days of Conference Design issuing your tax invoice. Sponsorship and exhibition entitlements, including the allocation of exhibition space, do not commence until payment has been received.

Currency and GST

All prices are quoted in Australian Dollars (AUD$) and include GST, unless otherwise stated.

Confirmation of Bookings and Tax Invoice

Once you have completed an online booking, you will be sent a confirmation email with a PDF Tax Invoice.

Point of Contact & Conference Updates

You will provide a single point of contact when booking to coordinate your participation. All information and updates be sent via email to your point of contact.

EFT Payments

Please include the EFT Reference shown on your Tax Invoice when submitting an EFT and email Conference Design the details including date, amount and your bank’s reference.

BSB: 017 010
Account #: 1085 82575
Account Name: Conference Design Pty Ltd
Bank: ANZ Bank, 61 Liverpool Street, Hobart 7000
Swift Code: ANZBAU3M

Credit Card Payments

Credit card charges appear as Conference Design Pty Ltd on your card statement. When using the online payment system credit card transactions will be processed directly by ANZ eGate and Conference Design does not store or transmit your credit card details. ANZ eGate is a secure and PCI compliant platform.

Attendee Numbers

We will promote the event to maximise participation, but we do not guarantee a minimum number of attendees either onsite or online.

Package Inclusions & Associated Costs

Refer to the sponsor and exhibitor prospectus for inclusions for each package. All costs associated with your inclusions in the event will be borne solely by you and we shall have no liability for any costs unless we have explicitly agreed in writing.

No Cancellation of your Booking

All payments are non-refundable once an application has been accepted. If you are no longer able to attend the event, please contact Conference Design to discuss your participation.

Cancellation or Postponement of an In-person Event

We do not accept any liability for losses incurred, including but not limited to travel, accommodation, exhibition and displays, or any other costs or expenses, if the in-person Event is cancelled or postponed due to an unforeseen circumstances or any occurrence that renders performance of the Event inadvisable, illegal, impracticable or impossible in our sole opinion. An unforeseen event could include, but is not limited to, an infectious disease outbreak; industrial disruptions; service provider failures; governmental restrictions or regulations; war or apparent act of war; terrorism or apparent act of terrorism; disaster; civil disorder, disturbance, and/or riots; curtailment, suspension or restriction on transportation; or any other emergency.

If an in-person conference is cancelled or postponed, refunds will not be issued but available funds will be credited towards an online conference or a in-person conference.

Moving to an Entirely Online Event

If we believe, at our sole discretion, that a hybrid or in-person event needs to be held entirely online, all bookings will be transferred to the online event. The package fees will be revised to reflect an online format and you will be refunded any difference between the in-person and online package fees. Full refunds of sponsor and exhibitor bookings will not be available due to an event moving online.

Changes

We reserve the right to change any and all aspects of the event, including but not limited to, the name, themes, content, program, speakers, format, performers, hosts, moderators, venues, and times. We reserve the right to amend or remove any sponsorship package, exhibition package or exhibition floor plan.

Disclaimer

Every effort has been made to present all the information accurately, however, we do not accept any liability for any inaccuracies in any published information. We will correct any published information as soon as possible and advise you as soon as possible.

Industry Attendance Policy

Industry partnerships are an important part of our events and help us deliver valuable experiences for all attendees.
To support a fair environment for everyone, representatives from commercial organisations are invited to attend as part of an approved sponsorship/exhibition package. Attendance as a standard delegate may be considered with prior approval from the event manager.

We ask that any engagement with attendees remains appropriate to the event setting. Promotional activity, meeting requests, or commercial discussions should take place within the scope of an agreed sponsorship.
We reserve the right to manage event access if these guidelines are not followed, to ensure a positive experience for all participants.

Code of Conduct and Disruptive Behaviour

You agree your representatives will abide by the Conference Code of Conduct.

Codes of Practice

Where relevant, we urge you to observe and follow the Codes of Practice of the Medical Technology Association of Australia (MTAA) which are available at www.mtaa.org.au. This includes sponsors and exhibitors who may not be members of the MTAA. We also encourage sponsors and exhibitors to adhere to the Medicines Australia Code of Conduct and associated guidelines available at https://medicinesaustralia.com.au/code-of-conduct/.

Revocation of Participation

We may revoke an agreement with you, if we believe, in our sole opinion, the participation of an organisation is prejudicial to the interests and objectives of the event Host.

Product or Service Endorsement

Your participation in the event or sponsorship of any activity does not indicate endorsement of your products or services and must not be stated or inferred in any way.

Exhibition Floor Plan

The exhibition floor plan is subject to change without notice. The floor plan is not to an exact scale but accurately represents the position and sizes of exhibition spaces at in-person conferences.

Allocation of Exhibition Space

Exhibition spaces are selected when booking online. We may revise allocated spaces after taking into account an organisation’s sponsorship, the date of application, preferences, proximity to competitors and any other matters deemed relevant by us.

Insurance

No insurance is provided.

All sponsors and exhibitors must have adequate insurance for the period of the conference, including public and product liability cover and professional indemnity insurance. You will need to provide a certificate of currency to confirm your participation onsite.

Indemnity

You  shall indemnify the Host and Conference Design for any loss, damage to property or injury to persons suffered as a result of your participation in the conference, except where the Host or Conference Design are found to be negligent.

Supply of Goods and Services

The supply of any goods, services, samples or advice is entirely at your own risk.

Security

Valuable items should NOT be left unattended at your exhibition space at any time and especially not overnight. No responsibility is accepted for any loss or damage to equipment and display materials.

Representatives

Anyone from your organisation attending the conference or guests you wish to invite to the conference must register with Conference Design before the conference. An official name badge will be required to access the in-person meeting and exhibition areas.

Registration Terms and Conditions

All terms and conditions listed on the Registration page apply to your representatives.

Custom Stands

All custom stands must fit within the purchased exhibition space. Custom stands must not exceed 3.0 metres high. If you have any questions please email us a floor plan and elevations of your proposed stand.

Opt-in Delegate List

The opt-in delegate list will be supplied to eligible sponsors and exhibitors prior to the conference and will include name, organisation, state and email address.  The list provided will exclude the names of delegates who have not provided their consent.

Interactive Exhibitions

Whilst we encourage you to develop entertaining and interactive displays to attract delegates, please be mindful not to disturb other exhibitors or delegates.

Signage at the venue

Your signage should be free standing to allow for easy placement and should be contained with your exhibition space.

Dismantling Displays

Due to safety requirements you will not be able to dismantle your display before the published closing time.

Damage to the Venue

You indemnify us from all liability for damage to the venue deemed to have been caused by your staff, contractors, agents or guests. The cost of repairs will be the sole responsibility of your organisation.